Wednesday, June 20, 2012

Changing times, changing trends bring people together


Fargo, N.D. -- The store smells like used clothes and dust, an appropriate combination for a store selling used clothes and dusty items, but it's a smell that's only there once you notice it, like a hidden face in a picture that you don't see. Until you do. 

It is 7 o'clock on a weeknight, and the Fargo Savers has three customers. One woman looks at blouses, maybe searching for a work shirt or just something nice to wear. Another woman is farther back in the store, almost to the dresses but still in jeans, and the third is wandering up and down the rows of shoes.

The economic downturn hurt the thrift store like any other store, assistant manager Don Cornell says, but it has also encouraged a shift in the predominant clientele.

“We get all types of people: doctors, lawyers, teachers... it used to be all blue-collar workers like road construction,” he says.

We're close to the West Acres mall, and that's bad for business. But more white-collar workers are buying professional clothes at Savers, Cornell says, and the proximity to the mall has to help too.

The regular customers still shop as they always have. The wool ladies from Detroit Lakes and Park Rapids buy all of the wool in the store to make mittens and blankets, says Doug Klettke, a red-shirted, red-vested employee who volunteered at Savers for eight years before being hired in 2008. Some customers come weekly or daily at a specific time to see what's new, Cornell says.

“They like the treasure hunt,” he says.

A woman steps up to the cashier, ready to purchase a shirt.

“That's cute. I like that!” the brown-haired cashier says to the woman. “I was there the day it came out, but it wouldn't fit me. I'm glad someone bought it.”

Cornell stands at the front of the store—past the register but before the shopping carts lined perpendicular to the wall with clothes and hangers ready for employees to return to the floor. He is next to Joey Zawicki, a teenage employee with aqua streaks in his long hair, talking to Zawicki about “the cougar outfit [that's] still there,” hanging on the wall.

A few more customers enter the store and wander around the clothes, the toys and the kitchenware.

“Wanna play Jeopardy?” Klettke says.

There's not a whole lot to do. The extra hangers are already neatly hooked on the bright red hanger racks, and it seems like a good night to just talk to customers.

College-aged boys set a Michael Jordan Chicago Bulls jersey on the counter by the register. The cashier scans the tag, the boys make small talk—“this is a cool jersey”—and they purchase the jersey with a “thanks.” Immediately after them, a blonde woman with curled hair, a Chanel purse and a red pea coat steps up to the register holding a tan trench coat. She looks like she stepped out of a Macy's advertisement, like she should be trying on a new coat at Christopher & Banks or New York & Co.

Something's changing. Maybe it's the decade-old Savers policy of “don't fill the landfill, fill the recycling” that's finally catching on, Cornell thinks.

Maybe it's the friendly employees who enjoy their jobs, the ones with a “sense of humor, they last here,” Klettke says.

Maybe it's Savers' focus on “Good deeds. Great deals,” the generosity of Savers to local flood and fire victims, Cornell says.

Maybe it's the economy. But something is bringing people together at Savers.

“Beep beep!” says Zawicki, carrying a pile of clothes to add to the return cart. He sets the clothes down, and a cashier wanders over to an 8 o'clock regular, a middle-aged man with a big smile and a big black coat.


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